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{"id":1916,"date":"2018-04-24T04:47:27","date_gmt":"2018-04-24T04:47:27","guid":{"rendered":"http:\/\/www.seowebfirst.com\/blog\/?p=1916"},"modified":"2018-05-31T17:02:35","modified_gmt":"2018-05-31T17:02:35","slug":"7-harmful-seo-techniques-to-avoid-in-2018","status":"publish","type":"post","link":"https:\/\/www.seowebfirst.com\/blog\/7-harmful-seo-techniques-to-avoid-in-2018\/","title":{"rendered":"7 Harmful SEO Techniques to Avoid in 2018"},"content":{"rendered":"

SEO Strategy<\/h2>\n

Not all SEO tactics will increase your site’s rankings. Learn 7 harmful SEO techniques everyone should avoid.<\/strong><\/em><\/p>\n

The first quarter of 2018 has come and gone.<\/strong> Have you reevaluated your Search Engine Optimization (SEO) strategy<\/a> yet? Improving your SEO Strategy<\/em> will ensure a positive effect on your website’s search ranking. Tactics that worked in the past may now have the opposite effect by lowering your search rankings.<\/p>\n

So, what are some harmful SEO techniques 2018 that you need to avoid?<\/h3>\n

\"Infographic<\/a><\/p>\n

*NOTE* Do you want this infographic for your blog post or Website page? Scroll down to the bottom for the embed code!<\/em><\/p>\n

#1) Unnatural Links<\/h4>\n

Many age-old black hat SEO tactics involve manipulative link schemes. This would include distributing software, themes or plugins with embedded backlinks. Nowadays this can place your site in Google’s crosshairs.<\/p>\n

Putting backlinks in hidden text so that human visitors can’t see them is another example of unnatural links<\/strong>. Because these links aren’t natural and organic, Google may lower your site’s search rankings. Check your Google Search Console<\/a> account to see if you’ve been penalized for unnatural links.<\/p>\n

Ironically, Alphabet<\/em> (Google’s parent company) was caught inserting hidden links into the source code of the website themselves<\/a>!<\/p>\n

<\/a><\/p>\n

#2) Overuse of Exact-Match Anchor Text<\/h4>\n

Anchor text, (the visible text in a link)<\/em> is a key ranking signal used by all major search engines. It helps both visitors and search engines understand what the page is about.<\/p>\n

However, you should use caution<\/strong> when creating anchor text. Using your primary target keyword as anchor text too many times may result in a ranking penalty. If you’re going to use your target keyword<\/strong> as anchor text, diversify your backlink-building strategy by including other words and phrases as anchor text as well.<\/p>\n

#3) Intrusive Interstitial Ads<\/h4>\n

In January 2017, Google rolled out an algorithm update that specifically targeted mobile websites<\/strong> with intrusive interstitial ads. As explained by Search Engine Land<\/a>, these ads consume the entire display space on the user’s device.<\/p>\n

\"Bad<\/a><\/p>\n

You can still use interstitial ads on your mobile site, but you should deploy them so that a portion of your website remains visible in the background.<\/p>\n

\"Good<\/a><\/p>\n

#4) Poor UX (User Experience)<\/h4>\n

You want a Website that leaves your target audience happy and fulfilled<\/em>. Fast and easy to use!<\/strong> Not complicated and slow-loading.<\/p>\n