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{"id":1979,"date":"2018-09-07T06:02:54","date_gmt":"2018-09-07T06:02:54","guid":{"rendered":"https:\/\/www.seowebfirst.com\/blog\/?p=1979"},"modified":"2018-09-07T19:17:11","modified_gmt":"2018-09-07T19:17:11","slug":"8-reasons-why-you-need-to-use-igtv-for-marketing-now","status":"publish","type":"post","link":"https:\/\/www.seowebfirst.com\/blog\/8-reasons-why-you-need-to-use-igtv-for-marketing-now\/","title":{"rendered":"8 Reasons Why You Need to Use IGTV for Marketing Now"},"content":{"rendered":"

Instagram TV is the Future of Marketing<\/h2>\n

Social media giant Instagram has recently rolled out Instagram TV (IGTV)<\/a>.<\/strong> Now, business owners and brands are wondering how they can best use IGTV for marketing. Which is why we decided to gather 8 reasons why you need to use IGTV for marketing your business or brand now!<\/em><\/p>\n

But First…<\/strong><\/p>\n

Be sure to grab our FREE <\/em>IGTV Mini-Guide for Beginner’s<\/del> Everyone<\/strong> (everyone is still a beginner<\/em>). <\/p>\n

It has all of the stats, details<\/em> and specs<\/em> that you need PLUS <\/em> Steps on How to Set Up Your Own IGTV Channel<\/em>, PLUS<\/em> 11 IGTV Tips<\/strong> to help you figure out how to make the most of using IGTV for your Business<\/strong>!<\/p>\n

It is at the bottom of this post. You can grab it after you read this informative post or scroll right down to grab your FREE copy now!<\/p>\n

Instagram is Booming<\/h3>\n

Being one of the most successful social networks, and no sign of its growth and engagement slowing down, Instagram <\/a>is booming<\/em>! If aren’t on it yet, it is something you should definitely start investing in.<\/p>\n

They have had massive results with their new feature launches. Just recently, Instagram Stories doubled Snapchat<\/a> in total daily users, breaking 400m daily users<\/strong>. Their plan to expand on their integration into Facebook will only make their Stories even more popular.<\/p>\n

\"Instagram<\/a><\/p>\n

Starting an IGTV for business<\/a> is going to be less effort than starting a new social media channel fresh with zero followers. When you take advantage of this new feature, IGTV will alert your Instagram followers whenever you publish new content on IGTV. <\/p>\n

It isn’t often that you have a ready-made captive audience to communicate within an entirely new way.<\/p>\n

Full-Screen Vertical Video<\/h3>\n

Mobile is becoming more and more popular by the day!<\/strong> Mobile users are especially engaged when it comes to video content. With that in mind, IGTV is the first major platform to that is based entirely on the mobile experience. Its the only one out there right now that supports full-screen, vertical mobile videos with significant running times, going up to as much as an hour!<\/p>\n

\"8<\/a><\/p>\n

While 16\u00d79 aspect ratio videos are still popular on YouTube, and Facebook’s square videos still command high engagement, neither of them fully take advantage of the full resolution of ever-growing smartphone screens.<\/strong><\/p>\n

IGTV will have an advantage in this age of mobile-first consumption<\/strong>. Brands and businesses can be the first to take advantage of IGTV\u2019s full-screen vertical video<\/em> for their content marketing<\/a> needs.<\/p>\n

Monetization, Traffic, and Sharing<\/h3>\n

You might be wondering how can you promote your brand with IGTV?<\/strong> As of now, there is no ad space<\/em> sold on IGTV, but businesses large and small can still use this tool. <\/p>\n

Instagram has launched this new platform with the intention to integrate it into Facebook\u2019s powerful ad network<\/strong>. It has already been announced by the company that they plan to monetize IGTV by the end of the year<\/a>. This gives businesses and brands a chance at recovering some of their initial investment through pre-roll or mid-roll ads.<\/p>\n

In the meantime, make use of what IGTV provides you with. Create a vibrant channel, with descriptions on your thumbnail images that stand out<\/em>, and make use of links and hashtags in your description.<\/p>\n

Expand Your Reach<\/h3>\n

By being one of the first to try out IGTV<\/strong>, you have an amazing window of opportunity to get in front of a new audience. With more than 800 million Instagram users<\/strong>, this new feature will bring out some of the less active users to check it out.<\/p>\n

IGTV is brand new<\/strong>, and novelty attracts people like bees are attracted to honey<\/em>. Even if you have already built up a community on another platform, you can still benefit from using IGTV. You now have the opportunity of expanding your reach by grabbing more of your people’s attention with IGTV and bringing them over to your choice of platform.<\/p>\n