In the modern era, EVERY business can benefit from a good website design.<\/strong> With the help of search engines, a website is often the first impression potential customers have on a business. It is the product they will judge a business by before they even visit it.<\/p>\n

Fortunately, now a days you have different options to choose from for building a website. You may opt to use a professional team that is experienced with web development and website design<\/a> or you might be tempted at trying to build a website yourself with a website builder, such as Wix. Both options have their advantages and disadvantages. That is why it is important to do your research before you jump in with both feet!<\/em><\/p>\n

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Learn about the pros and cons of using website builders<\/a> like Wix versus hiring a web design team\/web development firm to create a custom website design.<\/em><\/p>\n

Pros of Using Wix or Other Website Builders<\/small><\/h3>\n

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1. The biggest advantage Wix has is that it is immediately available.<\/strong> Since all of the custom website design features and templates are built right into Wix, anyone can begin using Wix right away.<\/li>\n
2. Wix has templates that are suitable for most companies,<\/strong> especially those who just need a simple virtual billboard that displays what they have to offer. A nonprofessional can get a good looking website up and together in a few hours, and produce something reasonably professional looking within a few days.<\/li>\n<\/ol>\n

   Cons for Using Wix or Similar Website Builders<\/small><\/h3>\n

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   1. Wix is tempting, but it isn’t all that customizable, and it has limited features.<\/strong> While it may seem like a perfect solution for a small business (ie. local restaurant), it has limited features. It definitely isn\u2019t use-able for larger chains, or even small franchises which may need multiple region-specific websites.<\/li>\n
   2. The lack of true customization may put off some tech-savvy customers.<\/strong> Since only a limited number of widely known templates are available, Wix websites quickly end up looking very similar, which can make a website appear generic.<\/li>\n
   3. Wix’s lack of customization also presents a disadvantage when a website needs dramatic change,<\/strong> for example integrating an online store or other custom software.<\/li>\n
   4. Website builders like Wix are also limited in scope,<\/strong> and unable to accommodate the needs of many “edge case” businesses and organizations outside their usual customer base.<\/li>\n
   5. In the long run, Wix has the downside of costing more money<\/strong>, since the monthly fee does not change over time. It will quickly exceed the cost of a custom website design.<\/li>\n
   6. The biggest deal breaker for most companies is that Wix requires users to run ads on their site<\/strong> (unless they buy a premium plan), in order for them to recuperate operating costs. Since these ads may be those of competitors, many companies refuse to use Wix.<\/li>\n<\/ol>\n

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